Dating site marketing strategies

With the app’s estimated user base of 50 million people, the average time spent in app is 90 minutes, which breaks all other existing records of online dating. Should app developers take the risk to enter this market?

To name a few, there’s, Ashley Madison, Grindr, Tinder, Happn, and Coffee For Bagels, all with specific niches and target audiences.Forget the days when finding a date right before Valentine’s Day was a reason to panic and self-pity.Now your immediate soulmate is one swipe away from you.Started in 2004 by four Harvard Math majors, OKC is strikingly, a data-driven brand.Its creators believed that data was crucial in differentiating the company from its competitors, and in optimizing its users’ matchmaking odds.“Data,” according to Sam Yagan, one of OKC’s founders, “is key to sorting through all of these people”.

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