Dating site swot analysis
Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.
The philosophy realizes that the younger age group is somewhat nervous in using a dating service.
More and more people are considering dating services as a viable and exciting option.
It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment.
The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.
The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.
Conversely, for the older crowd, it really matters less that this appears to be a hip option, this option must give off the impression that it is effective in finding someone's match.
Additionally, each group has different goals that they hope to get out of this service.
The downside is that often they feel pulled in many directions simultaneously.You may now see our list and photos of women who are in your area and meet your preferences.Again, please keep their identity a secret Click on the "Continue" button search with your zip/postal code.Our publication archives contain all of our articles, dating back to Aug 12, These databases are good places to start many research projects.Most important scholarly business journals, dating back as far as Reports, country reports, company profiles, SWOT analyses, faculty seminars videos, and more.