Players on dating sites

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over

Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.Match takes in over $1 billion in revenue annually.Match and e Harmony need to develop better social strategies — specifically Instagram. We know what you're thinking: “But, Instagram is for Gen Z and millennials, who don't use traditional dating websites! Hootsuite reports that Instagram has 247 million users over the age of 35. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.That age range makes up about 75% of Match's users. Match's direct traffic makes up 59.7% of its total website traffic. Its direct traffic makes up 44.3% of its total website traffic. Typically, the more direct traffic a website gets, the stronger the brand.To do this, we dug into the website analytics of each company.We used Nacho Analytics and Spy Fu to take a peek at each company's Google Analytics.

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Even with newer dating apps disrupting the industry, Match and e Harmony are still leaders in their niche.

Match takes in over $1 billion in revenue annually.

Match and e Harmony need to develop better social strategies — specifically Instagram. We know what you're thinking: “But, Instagram is for Gen Z and millennials, who don't use traditional dating websites! Hootsuite reports that Instagram has 247 million users over the age of 35. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.

That age range makes up about 75% of Match's users. Match's direct traffic makes up 59.7% of its total website traffic. Its direct traffic makes up 44.3% of its total website traffic. Typically, the more direct traffic a website gets, the stronger the brand.

billion in revenue annually.

Match and e Harmony need to develop better social strategies — specifically Instagram. We know what you're thinking: “But, Instagram is for Gen Z and millennials, who don't use traditional dating websites! Hootsuite reports that Instagram has 247 million users over the age of 35. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.

That age range makes up about 75% of Match's users. Match's direct traffic makes up 59.7% of its total website traffic. Its direct traffic makes up 44.3% of its total website traffic. Typically, the more direct traffic a website gets, the stronger the brand.

That leads to about 3.51M monthly clicks on Match results.

Alexa gives Match a global rank of 2,491, while e Harmony comes in at 16,793.

Match is the clear winner between these two companies, but we wanted to find out whether there were areas where e Harmony could make up ground against its much bigger competitor.

Match's social media traffic makes up 3.4% of its total website traffic. Its social media traffic makes up 0.8% of its total website traffic — a number so small it doesn't even appear on our chart above. This combination should mean that both e Harmony and Match have the ability to get a large percentage of traffic from the social platforms.

The truth is, as you can tell from the numbers above, they're both terrible at driving traffic from social.

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