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First, they start by getting a general idea of what you’re looking for.
Then, they help narrow down your preferences by asking specific questions—showing you a range of options at each step along the way.
Right away when you interact with Poncho, you’re greeted with a fun gif that gives you an idea of what this chatbot is all about: The main goal of Poncho is to give you regular weather updates.
If you indicate that you’d like help building a bot, you’ll be qualified as a lead after three easy questions. First of all, this is one of the first hints we’re seeing of video courses and even potential membership “sites” that can be run entirely inside of Facebook Messenger.
This is a great way to set expectations right up-front while getting the user’s consent to send regular messages.
From there, WSJ’s content splits into two main categories: headlines/news and company/stock updates.
Then capture your interested leads’ contact information for later follow-up by your sales team.
(RELATED: How to Send Facebook Messenger Broadcasts Using Many Chat) The Wall-Street Journal (WSJ) is one of the world’s most recognized publishers covering topics related to business, finance, & economics.