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We will discuss possible options for established retailers in light of these changes, then describe small, smart steps these retailers can take to help position themselves well for the future landscape.
Figure 1 provides a high-level view of the journey on which this report will take you.
Brick-and-mortar assets can serve as a stage for customized consumer experiences that go far beyond ambience to surprise and educate the consumer.
Technological advances and public policy liberalization are contributing to new flows of information, knowledge, and resources.
As a result, retailers face new pressures: Amid all this change, the retail value chain is unbundling, and even remapping.
Over the next quarter century, club stores, category killers, and value players joined big-box stores to drive more and more smaller merchants out of business.
Then, at the turn of the century, as Internet access became mainstream, e-commerce retailers shook up the sector yet again.